Ask Technical Terry is a series RMLS™ aims to offer once a month. RMLS™ subscribers will drive the content—submit any question about RMLS™ to Technical Terry in the comments or by emailing firstname.lastname@example.org. Don’t be shy—we won’t identify you by name.
I finally got around to looking at the Listing View Counts report that I’ve been sending to my clients for some time now. (By the way, thank you for the automatic delivery process!) I am amazed they have not asked me what the heck the various “views” even mean! Surely they’ll ask one of these days and I want to be prepared. How can I explain to them what each of the categories mean?
Count Conundrum in Corvallis
You’re not alone—the RMLS™ Help Desk gets this question regularly. We have a couple of documents that do a great job of breaking down the Listing View Counts report for you. How to Use Listing View Counts, Document #1762, and How Listing View Counts are Calculated, Document #1763, are designed to help RMLS™ subscribers understand the report.
In a nutshell, the categories are as follows.
• RMLSweb Detail View: This is the category that covers views from within RMLSweb by REALTOR® subscribers. There are 13 unique reports available within RMLSweb (See Document #1763 above for the full list) that tally in this category. This category also counts any views by REALTOR® subscribers on the RMLSweb mobile site.
• RMLSweb Emailed View: This categories tallies a count any time the “View Report” link is clicked in an email you’ve sent from RMLSweb to a client/consumer.
• RMLS.com Details: This category tallies a count any time the “Detail Report” is clicked on the public-facing RMLS.com website.
• Unique Subscriber Count: This category reflects the number of unique REALTOR® subscribers that have viewed the listing on RMLSweb. If one REALTOR® views the same report ten times, they’ll only be counted as one unique subscriber, but if 100 REALTORS® view the report one time each, the unique subscriber count would be 100.
Don’t forget to take a closer look at those documents linked above. If you still need more detail, the RMLS™ Help Desk can walk you through any of your remaining questions.
Technical Terry in Tigard
Dear Technical Terry,
I understand the RMLS™ rules about not modifying various aspects of our listings once we’ve added them to RMLSweb—but why can’t we modify any information after the listing is sold? There are times when we may need to modify sales agent, etc., and contacting RMLS™ each time seems pretty inefficient. Can you help?
Frustrated Felicia in Fairview
I hear you, loud and clear! While there are certain aspects of your listing that cannot be modified after its published on RMLSweb without RMLS™ assistance, the area you mention can be edited after closing. When you are in the Listing Load screen with the listing in question in list format, just click the “CMP” button:
This pop-up screen will appear, allowing you to modify and save any of the data categories you see:
Knowing about the CMP button does allow you to make some changes, which we hope you’ll find convenient. That said, RMLS™ staff are always more than happy to assist with any other changes that need to be made after a listing has sold!