MLS Insight: RMLS™ Distribution Services
Distribution Services Staff Kim Hutchinson and Jeff Mitchell.
MLS Insight is a series about how things work at RMLS™.
Distribution Services at RMLS™ facilitates and manages the electronic transfer of RMLS™ listings outside of RMLSweb. RMLS™ listings appear on the internet and are utilized in applications that support REALTORS®—all in accordance with agreements between RMLS™, our real estate firm participants, and third party vendors. Currently we have almost 6,000 active data access agreements.
When RMLS™ began serving REALTORS® in 1991, there were no property listings on the internet. In fact, as natural and universal as the internet now seems, the World Wide Web was only invented in 1989 and it was not until 1993 that commercial providers were allowed to sell internet connections to individuals. That is when the explosion began in earnest and web traffic over the internet increased by 300,000%.
At RMLS™, an internet presence was approved by the Board of Directors in November 1995, and the first appearance of RMLS™ listings occurred in late April 1996. The internet created radical change in the way business was conducted in many industries, and 1998 was a year of intense discussion and debate in the real estate community about how the internet could and should be integrated into the multiple listing service. That November, the consensus from those discussions became the first RMLS™ Internet Policy. It put the brokerage in the driver’s seat. The basic premise of that first policy—that no listings would be posted on internet without the consent of the participating firm—remains the guiding principle for data distribution today.
Today, RMLS™ listing data is utilized in a variety of ways by our participants. Many offices and individual brokers have their own websites, where they display the listing data according to the IDX (Internet Data Exchange) and/or VOW (Virtual Office Website) policies. These policies are hammered out by National Association of REALTORS®. Firms may also instruct us to send only their own listings to various internet portals or syndication aggregators. This is how listings are funneled to sites like Zillow, Homes.com, OregonLive, etc. Firms can also request data sets to drive products that are used internally, with no consumer display. These can include statistical analysis, AVM creation, CRM programs, transaction management platforms, etc. Because Distribution Services is not part of the core MLS service, data access fees are charged that offset the expense of the program. The service providers, not the subscribers, pay these access fees.
Jeff Mitchell, Distribution Services Technician, manages all the agreements and administers the flow of data. Jeff says that when our subscribers ask about the format of the IDX data, he explains “RMLS™ makes IDX data available in a raw data format, so you will need an IDX Service Provider to process and populate this data on your website.” Forms and Documents on RMLSweb has a list of IDX service providers that are already established with RMLS™. Each of these service providers offer different services, as well as different monthly fees. We are also happy to work with new providers, but it takes some time for them to ramp up.
Kim Hutchinson, Data Quality Technician, works with the RETS computer that dishes up the data. Kim, along with other staff at RMLS™, work closely with RESO, the Real Estate Standards Organization, whose mission is the standardization of both the process and real estate data that is distributed. This benefits our subscribers by increasing the variety of tools and applications available to them.
The Distribution Services department is committed facilitating the flow of our participants’ listings outward in accordance with their direction and with timeliness, quality, and efficiency. You can contact Distribution Services via email or by phone at 503-872-8053.
The next post will focus on the RMLS™ Forms Committee. If you have questions on any RMLS™-related topic that you would like to have answered, I encourage you to post a comment.