This Week’s Lockbox Activity
For the week of June 24-30, 2013, these charts show the number of times RMLS™ subscribers opened Supra lockboxes in Oregon and Washington. Activity in Oregon rose slightly this week, while Washington saw a decline in showings.
For a larger version of each chart, visit the RMLS™ photostream on Flickr.
This Week’s Lockbox Activity
For the week of June 17-23, 2013, these charts show the number of times RMLS™ subscribers opened Supra lockboxes in Oregon and Washington. Activity in both states rose significantly this week.
For a larger version of each chart, visit the RMLS™ photostream on Flickr.
This Week’s Lockbox Activity
For the week of June 10-16, 2013, these charts show the number of times RMLS™ subscribers opened Supra lockboxes in Oregon and Washington. Activity rose slightly in Washington, but fell in Oregon this week.
For a larger version of each chart, visit the RMLS™ photostream on Flickr.
This is a guest blog post by Joanne McCall, a publicist and strategist who frequently works with REALTORS®.
It is no big trick for anyone in real estate to stand up anymore. Never in the history of humankind has it been so easy to build a platform and put yourself out there.
The trick is, how are you going to stand out?!
It is a busy, noisy, crowded world with far too many people just copying one another because they don’t know what to do. They know they need to do something, so they copy others. It’s pretty hard to be unique under those conditions, and being different is exactly what’s needed. But how?
What if you had a plan? What if you had a direction? What if you knew how you want to come across and what your important key messages are? What if you tapped into current trends, your knowledge, and in addition to that you had the confidence that you can use these new technologies to market yourself and your business in a way that gets results? Wow! You would be hot!
There is one trend happening now that is not going to go away. Are you ready for this?
It’s video.
Video is king (and queen) now.
And because this is the wave of the present and future, I am going to give you some media polishing secrets that will help you get noticed through your videos.
1. Get to the Point. Don’t take time to lay the groundwork. Don’t try to warm things up and eventually get to what it is you want to say. And whatever you do, don’t start your videos with “Hi, my name is…” Start with the hook. Start with the climax of your message, and then fill in the gaps.
2. Get to the Point Quickly.
You may think I made the point above, but the truth is, this is so fundamental that it is worth saying again. Get to the point and make it quick. No one is going to take the time to figure out your message.
3. Create and Use Soundbites.
Soundbites are quick little phrases that easily explain a concept. I heard an interview not long ago—the guest was a relationship expert and she was making a point about finding the “perfect” person to marry or get involved with. She said, “perfection=pure fiction.” That is a soundbite, and a memorable one at that. Here I am sharing it months after actually hearing it. So when it comes to your real estate business, come up with some quips and then practice them so they roll off your tongue. You can pepper these into your videos for much added interest!
4. Know Your Market And Who You’re Talking To.
I find far too often that many people have a problem zeroing in on a target market because they’re afraid of leaving someone out. The best advise is to pick a market and speak directly to them. You can expand out later, but initially, start with your key clients or customers. Otherwise, you may find yourself waiting, and waiting, and waiting to get those videos done.
Want to know more about using video in your marketing and looking great doing it? Join me and host Becki Saltzman, author of the upcoming book Arousing the Buy Curious: Real Estate Pillow Talk for Patrons and Professionals, for “Media Polishing for Real Estate Agents,” a free webinar on Tuesday, June 25th at 4:00pm Pacific. Learn how to develop content and make it compelling and fascinating to your potential clients and customers. Learn to create fantastic videos for more sales, more media, and more mojo! Click the link above for a complimentary ticket to this webinar.
This Week’s Lockbox Activity
For the week of June 3-9, 2013, these charts show the number of times RMLS™ subscribers opened Supra lockboxes in Oregon and Washington. Activity rose in Oregon, but tapered slightly in Washington this week.
For a larger version of each chart, visit the RMLS™ photostream on Flickr.
RatePlug is now available to all RMLS™ subscribers!
RatePlug is a free service that allows homebuyers to view real-time mortgage products, payments, and other mortgage details specific to each property they view on RMLSweb. Read about RatePlug’s benefits.
When you sign up for RatePlug, what changes will you see on RMLSweb?
• A new “Client Full — RatePlug” option is now available in the drop-down list of available reports on each listing.
• Nearly every listing will show mortgage information to clients, based on the listing’s information.
• Subscribers who sign up for RatePlug can update their auto-email prospect profiles to utilize the new “Client Full — RatePlug” report.
To do so, go to “Prospecting” in the RMLSweb navigation bar and click on “Prospect Profiles.” Click on the name of a client to receive the RatePlug report. Click on the down arrow to the “Report:” field in the “Auto Email Information” section and select “Client Full — RatePlug” report. Then click “Save” at the top of the page.
Remember—RMLS™ subscribers pay no fee for this service, and you may work with lenders you’ve already established relationships with. Enroll for RatePlug on RMLS™ today!
This Week’s Lockbox Activity
For the week of May 27-June 2, 2013, these charts show the number of times RMLS™ subscribers opened Supra lockboxes in Oregon and Washington. Activity decreased in both Oregon and Washington this week.
For a larger version of each chart, visit the RMLS™ photostream on Flickr.
The RMLS™ Board of Directors recently set the price of a new SentriLock lockbox at $89, effective when RMLS™ transitions to the new lockbox system later this year.
Key prices for the SentriLock system have been set at $33 per quarter.
RMLS™ will be holding one-for-one lockbox exchange events in October or November, and details will be made available as they are finalized. Subscribers are advised to start preparing for these fall events now by determining the location of all their lockboxes, making sure the lockbox is registered to the correct individual or business.
Trainers and other RMLS™ staff have been demonstrating the new SentriLock equipment during scheduled office visits and Broker Education Series events. Subscribers are highly encouraged to request a demonstration when scheduling RMLS™ training at their office. Alternately, visitors may get to know the SentriLock equipment by visiting their local RMLS™ office. If both these options are unavailable, watch our SentriLock demonstration video online.
RMLS™ hopes to make the transition to the SentriLock system a smooth one for all subscribers. We will continue to pass information along as it develops. If you have any further questions along the way, never hesitate to call the RMLS™ Help Desk at (503) 872-8002 or (877) 256-2169.
“I have gone through many lockbox changes in my 35 years in real estate—but this is the first one I’m looking forward to. I believe the multiple features of the REALTOR® NXT lockbox will make our job easier: the Remote Access Device (RAD), larger key compartment, customized showing notifications and reports, and not having to cut a dead lockbox off a property, just to name a few!”
George Perkins
20/20 Properties, Inc.
RMLS™ subscribers will have free access to RatePlug starting in mid-June!
RatePlug is a service that allows homebuyers to view real-time mortgage products, payments, and other mortgage details specific to each property they view on RMLSweb. The information is provided by lenders you currently work with and trust. Your customers can interact with the information to zero in on the mortgage program that fits their unique financing needs.
RatePlug also lets your lender prepare detailed, co-branded marketing flyers in seconds that contain property details, property images, your photo, your company logo, as well as mortgage details for your open house events.
The program will be available to RMLS™ subscribers at no additional cost. Lenders are required to pay a license fee to participate.
Features:
A study of 49,000 purchase transactions in MLS markets across the country showed that properties that featured RatePlug went from listed to contracted 23% faster. Currently, over 50,000 real estate professionals have access to RatePlug, and utilize it on over 500,000 properties per month, seen by 120,000 homebuyers.
Enroll in RatePlug by visiting their website!
This Week’s Lockbox Activity
For the week of May 20-26, 2013, these charts show the number of times RMLS™ subscribers opened Supra lockboxes in Oregon and Washington. Activity decreased in both Oregon and Washington this week.
For a larger version of each chart, visit the RMLS™ photostream on Flickr.