Webinar: How Builders Are Making it Easy for Agents to Sell & Show New Homes

Close out 2020 with one of New Home Source Professional’s fantastic trainings showing you how to incorporate new build sales into your business. They are offering three different webinars in December.




Webinar: Introduction to Paragon and CRS Data Tax Suite

Join Paragon to learn the Basic’s and Beyond for both Paragon and CRS Data’s MLS Tax Suite. These products and services encourage end user customizations so its data and services just the way you like it …YOUR way. Don’t miss the opportunity to learn what you need to know to get started today.

After registering you will receive a confirmation email containing information about joining the training.

One hour sessions run from 10am to 11am and 3pm to 4pm PST.




Webinar: Zero Energy Home Site Tour from Earth Advantage

Join Earth Advantage on December 9, 2020 for a guided, behind-the-walls live webinar tour of Noyes Development homes that earn Energy Trust of Oregon EPS® and Earth Advantage Zero Energy Ready certification. 

Hear directly from Mike Frey of Noyes Development Co. and Stephen Aiguier of Green Hammer as they explore the under-construction details and features that go into these homes and learn how Noyes Development communicates the benefits to homebuyers.

  • 9 – 10AM | Pre-recorded video of a behind-the-walls tour with instructor, Stephen Aiguier of Green Hammer, and builder, Mike Frey of Noyes Development.
  • 10 – 10:30AM | Live Q&A with the builder, Mike Frey.

The home on the tour will feature several highly efficient and healthy home characteristics, some of which include:

  • Advanced building envelope and air tightness (1.3 ACH, super insulation, raised heal truss, advanced framing)
  • High efficiency mechanical systems (11 HSPF ducted heat pump, heat recovery ventilation, .96 tankless water heater)
  • Horizontally ducted heat pump system within conditioned space
  • Super windows (.24 u-value, fourth surface low-e coating)
  • Healthy home features (balanced ventilation, MERV 13 filters, garage exhaust fan, low VOC, green label carpets)
  • Durability aspects (rain-screen wall system, enhanced flashing details, cement siding, insulated doors)
  • Water conservation measures (efficient toilets/faucets, ENERGY STAR appliances, smart irrigation)
  • Solar ready infrastructure installed



Webinar: Introduction to Paragon and CRS Data Tax Suite

Join Paragon to learn the Basic’s and Beyond for both Paragon and CRS Data’s MLS Tax Suite. These products and services encourage end user customizations so its data and services just the way you like it …YOUR way. Don’t miss the opportunity to learn what you need to know to get started today.

After registering you will receive a confirmation email containing information about joining the training.

One hour sessions run from 10am to 11am and 3pm to 4pm PST.




Webinar: Work Remotely -Virtual Tools To Keep Clients Safe And In The Market With New Home Source Professional

Close out 2020 with one of New Home Source Professional’s fantastic trainings showing you how to incorporate new build sales into your business. They are offering three different webinars in December.




Webinar: Ask Me Anything About New Home Sales with David Fletcher

Close out 2020 with one of New Home Source Professional’s fantastic trainings showing you how to incorporate new build sales into your business. They are offering three different webinars in December, including their new Ask Me Anything webinar with David Fletcher. David is a seasoned REALTOR who has 30 years of experience working in the industry, with a heavy emphasis in new construction home sales. Join the webinar to ask David your questions, he’s ready to share his expertise!




Webinar: Leverage the Homes.com – MLS Partnership to connect with active buyers

Homes.com displays the most up to date information about your listings to the millions of monthly visitors to our site. Make sure those interested buyers are also seeing the most current information about you and your brokerage by reviewing your Homes.com Profile.

Join Homes.com for this 30-minute webinar to learn about your listing display, how to update your personal information, and leverage the cloud based Homes.com Lead Management System to connect with more buyers.

Homes.com Lead Management System includes:
• A Lead and Contact Manager App
• Email Marketing App
• Monthly Newsletter Service

Take advantage of all the tools available to you from Homes.com.
Register for this webinar TODAY!




Webinar: Introduction to Paragon and CRS Data Tax Suite

Join Paragon to learn the Basic’s and Beyond for both Paragon and CRS Data’s MLS Tax Suite. These products and services encourage end user customizations so its data and services just the way you like it …YOUR way. Don’t miss the opportunity to learn what you need to know to get started today.

After registering you will receive a confirmation email containing information about joining the training.

Sessions run from 10am to 11am and 3pm to 4pm PST.

 




Using Video to Stand Out in Real Estate

JMcCallThis is a guest blog post by Joanne McCall, a publicist and strategist who frequently works with REALTORS®.

It is no big trick for anyone in real estate to stand up anymore. Never in the history of humankind has it been so easy to build a platform and put yourself out there.

The trick is, how are you going to stand out?!

It is a busy, noisy, crowded world with far too many people just copying one another because they don’t know what to do. They know they need to do something, so they copy others. It’s pretty hard to be unique under those conditions, and being different is exactly what’s needed. But how?

What if you had a plan? What if you had a direction? What if you knew how you want to come across and what your important key messages are? What if you tapped into current trends, your knowledge, and in addition to that you had the confidence that you can use these new technologies to market yourself and your business in a way that gets results? Wow! You would be hot!

There is one trend happening now that is not going to go away. Are you ready for this?

It’s video.

Video is king (and queen) now.

And because this is the wave of the present and future, I am going to give you some media polishing secrets that will help you get noticed through your videos.

ShootingVideoSM1. Get to the Point. Don’t take time to lay the groundwork. Don’t try to warm things up and eventually get to what it is you want to say. And whatever you do, don’t start your videos with “Hi, my name is…” Start with the hook. Start with the climax of your message, and then fill in the gaps.

2. Get to the Point Quickly.
You may think I made the point above, but the truth is, this is so fundamental that it is worth saying again. Get to the point and make it quick. No one is going to take the time to figure out your message.

3. Create and Use Soundbites.
Soundbites are quick little phrases that easily explain a concept. I heard an interview not long ago—the guest was a relationship expert and she was making a point about finding the “perfect” person to marry or get involved with. She said, “perfection=pure fiction.” That is a soundbite, and a memorable one at that. Here I am sharing it months after actually hearing it. So when it comes to your real estate business, come up with some quips and then practice them so they roll off your tongue. You can pepper these into your videos for much added interest!

4. Know Your Market And Who You’re Talking To.
I find far too often that many people have a problem zeroing in on a target market because they’re afraid of leaving someone out. The best advise is to pick a market and speak directly to them. You can expand out later, but initially, start with your key clients or customers. Otherwise, you may find yourself waiting, and waiting, and waiting to get those videos done.

Want to know more about using video in your marketing and looking great doing it? Join me and host Becki Saltzman, author of the upcoming book Arousing the Buy Curious: Real Estate Pillow Talk for Patrons and Professionals, for “Media Polishing for Real Estate Agents,” a free webinar on Tuesday, June 25th at 4:00pm Pacific. Learn how to develop content and make it compelling and fascinating to your potential clients and customers. Learn to create fantastic videos for more sales, more media, and more mojo! Click the link above for a complimentary ticket to this webinar.




Training Webinars Expanded on RMLSweb

TrainingStaffsmToday’s post is courtesy of Gerry and Mike (left), who comprise the RMLS™ Training Department. If you’ve ever gone to any RMLSweb trainings in the Portland metro area, you’ve most likely met at least one of them. The department has some exciting news to share…

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The RMLS™ Training Department is excited to announce that we have extended our webinar library to include four new webinar classes in addition to the three already available!

Web-based seminars, or webinars, are online workshops that have been in use for many years, but did not really gain widespread popularity as a training tool until the late 1990s. RMLS™ has undertaken an extensive webinar project in an attempt to provide another educational opportunity for our subscribers.

All of our webinars are scheduled for a maximum of one hour. The classes focus on specific parts of RMLSweb and can be viewed in the comfort of your home or office.

The newest webinar classes are:

• Creating a Prospecting Profile
Ever wish you had a personal assistant that could take your buyer’s criteria, monitor the results, and email it to them? Welcome to the wonderful world of Prospecting Profiles! Learn how to customize an advanced search using specific criteria that matches your buyer’s needs and have those results automatically emailed.

• CMA Overview
A comparative market analysis (CMA) is one of the main tools that you will use to assist sellers in arriving at a suggested sale price. Our webinar includes an overview of setting up and producing a complete CMA report for your client.

• Searching with Map Range
Learn how to master the different ways to map an area using the rectangle, circle, and polygon functions to help narrow down a specific location.

• RMLSweb Statistical Tools
This webinar will direct you to the various statistical tools available to subscribers on RMLSweb.

…and don’t forget our existing webinars: Listing Load Overview, Navigating Search Results, and Customizing Search Results!

RegisterWebinarSigning up for one of our scheduled, live webinars is the same as signing up for any of our classes: simply log in to RMLSweb and select Toolkit/Training Registration from the blue navigation bar at the top of our home page. Once in the Training Calendar, click on the hyperlinked name of your desired webinar, read the class description, and click the button to register. You may also register by calling (503) 236-RMLS (7657) or (877) 256-2169 toll free. After receiving your request we will send you confirmation by email which will include class details and instructions on how to join the webinar.

Joining a session consists of a video and audio connection, in which the video uses a link to GoToMeeting, while the audio connects users to the RMLS™ conference call system, which has the advantage of allowing questions to be asked at any time during a presentation—much like a regular classroom.

RMLS webinars is another in our series of training tools for subscribers. Remember: at RMLS™, service is our last name.