{"id":10949,"date":"2018-06-14T16:00:39","date_gmt":"2018-06-14T23:00:39","guid":{"rendered":"http:\/\/rmlscentral.com\/?p=10949"},"modified":"2018-06-14T16:25:34","modified_gmt":"2018-06-14T23:25:34","slug":"whats-date-marketing-to-begin-and-sentrismart-agent-safety-ask-technical-terry","status":"publish","type":"post","link":"https:\/\/rmlscentral.com\/v1\/2018\/06\/14\/whats-date-marketing-to-begin-and-sentrismart-agent-safety-ask-technical-terry\/","title":{"rendered":"What’s Date Marketing to Begin? and SentriSmart™ Agent Safety: Ask Technical Terry"},"content":{"rendered":"
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Ask Technical Terry<\/a> is a series RMLS™ aims to offer once a month. RMLS™ subscribers will drive the content\u2014submit any question about RMLS™ to Technical Terry in the comments or by emailing communications@rmls.com. Don\u2019t be shy\u2014we won\u2019t identify you by name.<\/em><\/p>\n

Dear TT:<\/strong><\/p>\n

We recently had a RMLS™ trainer out to our office to discuss the new CSN status. During the presentation they mentioned the importance of the Date Marketing to Begin field. I asked about this new field only to find out that it’s been in the listing contract for years! While the trainer did a wonderful job of explaining the new status I’m still a little fuzzy about that field. When would I use that, and why?
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Confused in Carver
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Dear CC:<\/p>\n

Honestly, you’re not the only RMLS™ subscriber surprised by the Date Marketing to Begin field. And I’m happy to review:<\/p>\n

There are primarily two scenarios where this field can play a role…<\/p>\n

In the first scenario, you are meeting with sellers who agree to use you to list their home but they need some repairs (or just some time) before they’re ready for the property to go live on RMLSweb<\/em>. You, on the other hand, really want to get your listing contract signed that day to ensure you’ve got the sellers under contract.<\/p>\n

In this scenario you would have the sellers sign the listing agreement but choose a date in the future (Date Marketing to Begin) when the repairs (or whatever) will be done and the home will be ready to market. You would publish the listing on RMLSweb<\/em> on that date.<\/p>\n

Here’s an example of this scenario highlighted in the listing contract:<\/p>\n

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In the second scenario, you are meeting with sellers who agree to use you to list their home but the sellers want to create some buzz about the home prior to it being active on RMLSweb<\/em>. You again want to get that listing contract signed the same day.<\/p>\n

In this case, using the new Coming Soon-No Showing (CSN) status may work well. Choosing CSN will give the sellers up to 21 days of exposure in RMLSweb<\/em> prior to their listing converting to active (ACT). In this scenario you would have the sellers sign the listing agreement but choose a date in the future (Date Marketing to Begin) within 21 days in the Coming Soon-No Showing section of the listing contract.<\/p>\n

You would publish the listing as CSN, which is accessible only to RMLS™ subscribers until RMLSweb<\/em> converts the listing to ACT on the date specified on Date Marketing to Begin.<\/p>\n

Here’s an example of this second scenario highlighted in the listing contract:<\/p>\n

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Of course you also have the option of excluding the listing from RMLSweb<\/em> for the life of the listing contract plus 30 days by choosing the “Excluded from MLS” option in the listing contract:<\/p>\n

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Still got questions? We also recently made a short video about Date Marketing to Begin.<\/p>\n