{"id":1807,"date":"2010-09-24T09:04:20","date_gmt":"2010-09-24T16:04:20","guid":{"rendered":"http:\/\/rmlsweb.wordpress.com\/?p=1807"},"modified":"2010-09-24T09:04:20","modified_gmt":"2010-09-24T16:04:20","slug":"rmls-subscriber-a-finalist-for-the-2010-realtor-technology-spotlight-award","status":"publish","type":"post","link":"https:\/\/rmlscentral.com\/v1\/2010\/09\/24\/rmls-subscriber-a-finalist-for-the-2010-realtor-technology-spotlight-award\/","title":{"rendered":"RMLS\u2122 Subscriber a Finalist for the 2010 REALTOR\u00ae Technology Spotlight Award"},"content":{"rendered":"
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Congrats to Kelly Ranstad of Hybrid Real Estate<\/font><\/h2>\n

\"\"<\/a>The Center for REALTOR\u00ae Technology (CRT) holds an award each year to honor REALTORS\u00ae who have shown excellence and visionary use of technology. This year, an RMLS\u2122 subscriber has been announced as a finalist for the 2010 REALTOR\u00ae Technology Spotlight Award. Congratulations are in order for Kelly Ranstad, principal broker and owner of Hybrid Real Estate!<\/p>\n

According to CRT, the award aims to recognize those who have implemented, created or embraced technology in a way that shows understanding of the medium and therefore puts them in a \u2018best in class\u2019 category. In addition, these individuals utilize innovative and effective strategies and increase awareness within the real estate industry of technology trends. For more on the award, visit CRT\u2019s website<\/a>.<\/p>\n

Kelly Ranstad has been kind enough to give us some intellectual morsels in response to questions regarding this award. Her answers provide key insights into how technology can be useful for real estate professionals. Below are her answers:<\/p>\n

In what ways have you used or implemented technology to get you recognized for this award?<\/strong><\/p>\n

<\/em><\/p>\n

Kelly:\u00a0It is very easy to get caught up with a lot of \u201cmeaningless\u201d technology as a REALTOR\u00ae. Agents can spend a lot of time and money on programs that are ineffective and often difficult to use. One of my roles within my company, Hybrid Real Estate, is to train agents on how to implement technological tools that are relatively inexpensive, but extremely effective when used correctly. A lot of agents would like to do more with the Internet, but don\u2019t know where to start. I offer a class called, \u201cTech Tuesday,\u201d where agents get together to bring their tech questions and demystify the Web. We have covered a variety of things: From something as easy as e-mail signatures to Facebook and social networking to websites. I have agents that hardly used e-mail before and are now building individual websites for their listings. It\u2019s beautiful!<\/em><\/p>\n

What were your feelings when it was announced that you were a finalist?<\/strong><\/p>\n

Kelly:\u00a0I was honored just to be nominated for this award and to be recognized for my efforts nationwide. I am ecstatic! We have put an enormous amount of energy to build our company\u2019s practical implementation of technology and to not just gain Web presence, but to help our REALTORS\u00ae secure listings, buyers for those listings, and for the buyers themselves. To be associated with such a young company (only 2 years old in December) and gain this kind of attention already is truly awesome.<\/em><\/p>\n

How do you think the use and knowledge of technology benefits REALTORS\u00ae?<\/strong><\/p>\n

Kelly: <\/strong>In the past many of the technology-based marketing tools that we use today were very expensive, not practical, or overly technical. The tools that make a difference today are affordable, intuitive to use, and can be quickly learned. My focus is to see technology for what it is in today\u2019s market and implement it in a practical way. Our agents don\u2019t want another tool that looks neat, but that doesn\u2019t increase their bottom line. We are talking about \u201cpractical technology.\u201d Practical technology is a tool that benefits an agent by attracting more business in an affordable way.<\/em><\/p>\n

There is a tool right now that I\u2019m anticipating implementing over the next year.\u00a0I started looking for it a year ago, but it didn\u2019t exist.\u00a0Six months ago companies\u00a0popped up and offered what I was looking for.\u00a0It is very likely that in the next six months it will be affordable and I\u2019ll look forward to implementing the tool into Hybrid Real Estate.\u00a0It will save everyone time, the company money and allow everyone to do more. That is practical technology and that is what our company is about. It’s about merging everything you have come to expect from a traditional real estate company with that next step in technology. It’s also about understanding where we are with technology, looking for needs within our industry and then anticipating the changes that will happen before it\u2019s already happened. That is what it takes to be on the cutting edge of our industry.<\/em><\/p>\n

According to Kelly, Hybrid Real Estate\u2019s motto is \u201cInnovation is our Tradition.\u201d The 2010 REALTOR\u00ae Technology Spotlight Award is designed to honor individuals such as Kelly, who believe that technology is a powerful tool in the real estate world.<\/p>\n","protected":false},"excerpt":{"rendered":"

Congrats to Kelly Ranstad of Hybrid Real Estate The Center for REALTOR\u00ae Technology (CRT) holds an award each year to honor REALTORS\u00ae who have shown excellence and visionary use of technology. This year, an RMLS\u2122 subscriber has been announced as a finalist for the 2010 REALTOR\u00ae Technology Spotlight Award. Congratulations are in order for Kelly […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[18],"tags":[68,112,270],"series":[],"episode_featured_image":false,"episode_player_image":"https:\/\/rmlscentral.com\/v1\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","icon":"apple-podcasts.png"},"google_play":{"key":"google_play","url":"https:\/\/play.google.com\/music\/m\/Iinki5xppiud4zt7r4evlggzzcy?t=Real_Talk_with_RMLS","label":"Google Play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","icon":"google-podcasts.png"}},"rssFeedUrl":"https:\/\/rmlscentral.com\/v1\/feed\/podcast","embedCode":"

RMLS\u2122 Subscriber a Finalist for the 2010 REALTOR\u00ae Technology Spotlight Award<\/a><\/blockquote>\n