{"id":79,"date":"2009-05-29T13:46:38","date_gmt":"2009-05-29T20:46:38","guid":{"rendered":"http:\/\/rmlsweb.wordpress.com\/?p=79"},"modified":"2009-05-29T13:46:38","modified_gmt":"2009-05-29T20:46:38","slug":"re-acular-vernacular-adjectives-in-real-estate-listings","status":"publish","type":"post","link":"https:\/\/rmlscentral.com\/v1\/2009\/05\/29\/re-acular-vernacular-adjectives-in-real-estate-listings\/","title":{"rendered":"RE-acular Vernacular: adjectives in real estate listings"},"content":{"rendered":"
\"image_pdf\"<\/a>\"image_print\"<\/a><\/div>

REALTORS\u00ae have a tough job in trying to accurately & positively portray their listings, while also trying to set them apart from the pack (especially with a high-level of inventory), and I imagine it’s probably hard at times to find the right word (I can sympathize). With that said, I thought it might be interesting to see what adjectives are commonly (and not so commonly) used.<\/p>\n

I did a quick survey of \u00a0adjectives on active listings in RMLSweb<\/em>; the survey was of words that appear in the \u201ccomments\u201d (private or public) fields in RMLSweb<\/em>.<\/p>\n

The winner was “great” at 34%, followed by “beautiful” at just over 20%. However, I should note that I do have some suspicion that the term “great room” may have affected the outcome.\u00a0<\/p>\n

Here are the Top 20 results:<\/p>\n

\"\"<\/a>

Click on the graph for a larger view<\/p><\/div>\n

Those are the top 20, but I also spent a lot of time in the old Synonym Finder<\/a> book by J.I. Rodale<\/a> that we have sitting around the office. I checked out 65 words total in this highly UNscientific<\/strong> study <\/em>(I had to stop somewhere!) Here’s the full list<\/a>.<\/p>\n

I probably missed some other common ones, but one can only spend so much time\u2026 let me know if you noticed any omissions!<\/p>\n

Looking for Unique Language for Your Listing? <\/strong><\/p>\n

If you\u2019re looking to be unique in your listing language, here are some words that I didn\u2019t see in any listings:<\/p>\n

Bewitching<\/a>
\n Prodigious<\/a>
\n Winsome<\/a>
\n Wondrous<\/a>
\n Tip-top<\/a>
\n A Number 1<\/a> (ala Frank Sinatra<\/a>)
\n Bang-up<\/a><\/p>\n

Also, if you want to reach out to the younger generation, check out the Online Slang Dictionary<\/a> \u2013 some very good stuff there.<\/p>\n

This is what it looked like when I tried:<\/p>\n

\u201cThis crib<\/a> is totally fresh<\/a>. It is in a bomb diggity<\/a> location just outside of Portland. The kitchen is totally bonkers<\/a>, with choice<\/a>\u00a0granite countertops & bumping <\/a>hardwoods.\u201d<\/p>\n

DISCLAIMER: I don’t actually recommend that you use any of the aforementioned adjectives in your listings… However, if you want to, more power to you.<\/p>\n","protected":false},"excerpt":{"rendered":"

REALTORS\u00ae have a tough job in trying to accurately & positively portray their listings, while also trying to set them apart from the pack (especially with a high-level of inventory), and I imagine it’s probably hard at times to find the right word (I can sympathize). With that said, I thought it might be interesting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[15],"tags":[56,158,169,237,270,467],"series":[],"episode_featured_image":false,"episode_player_image":"https:\/\/rmlscentral.com\/v1\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","icon":"apple-podcasts.png"},"google_play":{"key":"google_play","url":"https:\/\/play.google.com\/music\/m\/Iinki5xppiud4zt7r4evlggzzcy?t=Real_Talk_with_RMLS","label":"Google Play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","icon":"google-podcasts.png"}},"rssFeedUrl":"https:\/\/rmlscentral.com\/v1\/feed\/podcast","embedCode":"

RE-acular Vernacular: adjectives in real estate listings<\/a><\/blockquote>\n