Rolling Out Improvements on RMLSweb!

Rolling Out Improvements on RMLSweb!

RMLS™ will be rolling out several improvements to RMLSweb over the next week! Our developers have been working hard to improve the site for our subscribers—here are our latest tweaks.

Listing View Counts

As of next week, subscribers will be able to send their sellers a copy of their listing view count directly from RMLSweb. Currently, the system offers options to print the results or view them in PDF format. When clicking on “View Counts Report,” look for the new email option at the top right of the screen.

Another change: view counts for each listing will soon be available for the previous 60 days. The current view count range is 30 days.

Phone Number Modification

Starting later next week, RMLSweb will allow agents to set a primary phone number directly into RMLSweb, saving time and eliminating several steps for users. This phone number field will auto-populate into listings as the agent’s phone number.

To use this new feature, navigate to your user preferences (“Toolkit” in the menu bar, then “User Preferences” in the drop-down menu). A field now appears to enter the phone number that will appear in the agent roster online. Previously, users were required to navigate to our Internet Member Services (IMS) online payment system to change this information.

Green Certification and Home Energy Performance Rating Listings

As of this week, properties listed with a green certification or home energy performance rating will be required to upload a copy of the appropriate scoring documentation into Listing Load.

If green certification information is entered in the “Residence” tab or an energy score is entered into the “Amenities” supplement, the listing agent will be required to upload PDF documentation supporting the numbers, along with the date the property was evaluated.

If the property is listed without the required documentation, the listing agent will receive an email reminding them of the requirement. If the document(s) are still missing several days later, the agent will receive a second email and the RMLS™ Rules Department will follow up.

Green certification and home energy performance documentation will be retained with the listing indefinitely, unlike other PDFs which are deleted several months after the property is off the market.

If you have any questions regarding these changes, email Help Desk at helpdesk@rmls.com or call us at (503) 872-8002, or outside the Portland area at (877) 256-2169.

Congratulations to Subscriber Satisfaction Survey Winners!

Congratulations to Tim Sellers (Barb Sellers and Associates Realty—Fairview, Oregon), Tami Morin (Century21-The Neil Company Real Estate—Roseburg, Oregon), and Adam Sarancik (Meadows Group, Inc.—Tigard, Oregon) for winning a free quarter of RMLS™ subscriber dues! We offered a free quarter of RMLS™ subscriber dues to the 2000th respondent of our annual Subscriber Satisfaction Survey, and to two randomly selected participants.

We collected 2,101 responses this year, representing 20.3% of our membership.

Thanks to everybody who completed the survey! Results are shown to the RMLS™ Board of Directors and used to improve the products and services we provide to subscribers. Comments that need a response will be answered via phone or email. We will also be sharing some responses in the RMLS™ Weekly Report and on the blog in coming weeks—stay tuned!

Rolling Out Improvements on RMLSweb!

Supra Lockbox Activity September 24-30

This Week’s Lockbox Activity Decreases 

For the week ending on 9/30/12, these charts show the number of times RMLS™ subscribers opened Supra lockboxes in Washington and Oregon. Compared to the previous week, activity decreased marginally in both Oregon and Washington.

To see larger versions of these charts, visit our photostream on flickr.

Gentrification and Fair Housing: A Local Story

Gentrification and Fair Housing:  A Local Story

By Jo Becker, Education/Outreach Specialist, Fair Housing Council
Serving Oregon and SW Washington

In 2008, FHCO launched a tour of Portland’s hidden history of discrimination.  The 2.5-hour coach bus trip explores a multitude of the Northwest’s “equity skeletons” hiding in our communal closet, some of which pre-date the Fair Housing Act (FHA)1.  Others are recent enough you may remember hearing of in the news.

On the tour we address inequities and injustices aimed at each protected class but this article will focus mainly on the protected classes of race, color, and national origin.  Within that context a lot of different incidents and policies targeted toward a broad spectrum of ethnicities is reviewed.  Among them is the public policy of urban renewal – oft referred to as “urban removal” – that has been perpetrated against a variety of groups over many decades, most notably African Americans.  The devastating consequences – whether intentional or accidental – of urban renewal are not only a national trend but also a local story.  It is a story that continues to affect us in terms of public policies and current neighborhood demographics to this day.

I recently reread an August 09, 2011 article in The Skanner by Lisa Loving2.  The article does an excellent job of detailing the gentrification3 Portlanders experienced in the 1950s and 1960s.

The article first sets the stage by illustrating how vibrant and productive the Albina community was in the mid-50s.  Due to accepted steering and redlining practices, Albina had become an openly segregated Black community.  In fact, in 1950 more than half of Oregon’s African American population (about 11,000) lived in two census tracts in Albina. They were concentrated into a single square mile east of the river in an area that had a density six times greater than the city as a whole.  The remaining African Americans, about 2,000, were scattered in other areas around the state.

The Skanner article goes on to describe how, in three consecutive waves spanning 15-20 years, city officials developed and passed plans to bulldoze a community located in what was becoming vital land within the city center as Portland grew.  The first incident demolished over 450 homes and businesses to make way for the Memorial Coliseum in 1956.  The same year Portland secured federal funding to, as Lisa Loving says, “pave Interstates 5 and 99 right through hundreds of homes and storefronts, destroying more than 1,100 housing units in South Albina.”  Then, in ’66 Portland applied for federal funds to expand Emanuel Hospital.  This proposed project would flatten still more homes and businesses in the same area.

At this point Albina residents picketed, but to no avail.  Demolition began in the late ‘60s in order to make way for the Emanuel expansion; and was soon finished.  In a cruel twist of fate, the federal dollars counted on dried up within a few years and construction on the hospital expansion never came to pass.  If you drive the streets of Albina today, the expansive open lots that still surround the Hospital are a result of this failed development effort.  Precisely on those plots were some of the homes and businesses that were ruthlessly expelled 50 years ago.

You might wonder if this was a blighted community wrought with problems, making it a target for government-sanctioned improvements.  Here’s what Lisa Loving has to say about it in the section of her article subtitled “Cause and Effect:”

Contrary to popular belief, ghetto neighborhoods are not a chance occurrence, nor are they the natural evolution of “old housing stock” that hasn’t been properly maintained by its owners.

In her ground-breaking study, “Bleeding Albina: A History of Community Disinvestment, 1940-2000,” Portland State Urban Studies Adjunct Professor Karen J. Gibson detailed how municipal development policies, coupled with racism in the real estate and banking industries, left Portland’s Black community segregated, ghettoized and, finally, scattered.

In cities across the nation, urban power brokers, with the help of the federal government, eagerly engaged in central-city revitalization after World War II.  …“The whole transition has been racial,” Gibson told The Skanner News this week. “People paid taxes in Albina – what did they get for their taxes?  …The whole thing has to do with race, and it has to do with real estate.  White privilege means something – it means a difference in wealth and the fact that you could just come in and take over the boulevard,” Gibson said.

Neither the residents nor the business owners were given time to prepare nor were they reasonably compensated.  The housing stock was not replaced, nor much improved, and former residents were not provided assistance in relocating…  Again, quoting The Skanner article:

<When the plans for> …tearing down Albina homes and businesses for Emanuel’s expansion in 1971 <was rolled out>, many local residents did not realize the plans had been laid years before, according to “History of Portland’s African American Community.”

The Emanuel Displaced Person’s Association was founded by Mrs. Leo Warren in 1970 after locals “were abruptly confronted with the expansion plans.” The city required residents to move out within 90 days, offering homeowners a maximum $15,000 payment and renters a maximum $4,000.

A much-hyped agreement signed by the hospital, the <Portland Development Commission> and the Housing Authority of Portland mandated they would use “maximum energy and enthusiasm” in replacing the lost housing… none of which happened.”

Mrs. Warren’s response:  “Didn’t they have a long-range plan? After all, if your life’s investment was smashed to splinters by a bulldozer to make room for a hospital, you could at least feel decent and perhaps tolerable about it; but to have it all done for nothing?”

The sad thing (among a number of one sad things) about this story is that it is only one example.  The same thing was happening in communities all across the country – always disproportionately impacting “relatively powerless residents in central cities, whether in immigrant White ethnic, Black, or skid row neighborhoods,” as PSU professor, Karen Gibson put it.

Another sad reality is that these government initiatives, along side legalized discrimination, and following in the wake of Oregon’s prominent Ku Klux Klan movement (reportedly the largest Klan west of the Rockies in the 1920s) has resulted in a lack of ethnic diversity and a history of segregated neighborhoods that continues to this day.  In terms of segregated neighborhoods, think of Alberta prior to market-based gentrification; think of SE Portland and Gresham today, to name just three examples.  As for our relative lack of diversity, many are surprised to learn that despite the Northwest’s reputation for being progressive, liberal, and welcoming, it’s no accident that Oregon’s history has produced among the smallest African American populations in the entire country.  According to data from the US Census Bureau, we rank 37th with a 2% Black population when the nation as a whole averages 12%.  Washington state ranks only slightly better with 3.7%.  One might think that with our proximity to the Pacific Ocean we would have high percentages of Asians and other immigrants.  Again looking at data from the Census Bureau, the United States is made up of, on average, 22% non-Caucasians.  Oregon is 12% non-Caucasian; Washington is 18%.  In fact, Oregon ranks lower than the national average for each ethic group counted in the Census with the exception of indigenous populations native to America, Alaska, Hawaii and other Pacific islands.  All of this helps explain why we, at the Fair Housing Council, continue to see ethnicity-based housing discrimination as the second largest area of complaints we deal with.

To expand on this historical perspective, I encourage you to check out The Skanner article2 to learn more about this part of Oregon’s history.  I would also recommend reading about the discriminatory experiences of Dr. DeNorval Unthank, a noted African-American civil rights leader in Portland.  If you’re unfamiliar with the Dr. Unthank’s all too typical story the Oregon Historical Society’s site details it at http://www.ohs.org/education/oregonhistory/historical_records/dspDocument.cfm?doc_ID=b69f9218-1c23-b9d3-68aaccca8b57606b.  Another, and comprehensive, read on current inequity in neighborhoods and the housing market borne out of longstanding policies and prejudice can be found in The Oregonian’s summer 2012 series entitled “Locked Out” by Brad Schmidt (http://projects.oregonlive.com/housing).

As Winston Churchill once wrote, “The further back you look, the further forward you can see.”  Bringing history full circle to the present helps us see how our past colors our present and can influence our future.

Please consider joining us on one of our “Fasten Your Seat Belt: It’s Been A Bumpy Ride” bus tours.  Many of the individuals who have participated in our tours have shared their opinions that the tour helps provide a visual connection to Portland’s history.  Visit www.FHCO.org/tours.htm for pricing and other details.

—————————————————————

This article brought to you by the Fair Housing Council; a nonprofit serving the state of Oregon and SW Washington.  Learn more and / or sign up for our free, periodic newsletter at www.FHCO.org.

Qs about your rights and responsibilities under fair housing laws?

Visit www.FHCO.org or call 1-800-424-3247 Ext. 2.

Qs about this article?  Want to schedule an in-office fair housing training program or speaker for corporate or association functions?

Contact Sandy Stienecker, Education / Outreach Specialist at sstienecker@FHCO.org or 503/23-8197 Ext. 109

[1] Federally protected classes under the Fair Housing Act include:  race, color, national origin, religion, sex, familial status (children), and disability.  Oregon law also protects marital status, source of income, sexual orientation, and domestic violence survivors.  Washington law covers martial status, sexual orientation, and domestic violence survivors, and honorably discharged veterans / military status. Additional protected classes have been added in particular geographic areas; visit FHCO.org/mission.htm and read the section entitled “View Local Protected Classes” for more information.
2 “Portland Gentrification:  The North Williams Avenue That Was – 1956;” http://theskanner.com/article/Portland-Gentrification-The-North-Williams-Avenue-That-Was–1956-2011-08-09
3http://dictionary.reference.com defines gentrification as the buying and renovation of houses and stores in deteriorated urban neighborhoods by upper- or middle-income families or individuals, thus improving property values but often displacing low-income families and small businesses.  Lisa Loving quotes Portland State University (PSU) professor, Karen Gibson (author of “Bleeding Albina:  A History of Community Disinvestment, 1940-2000) in The Skanner article, “Luxury apartments, convention centers, sports arenas, hospitals, universities, and freeways were the land uses that reclaimed space occupied by relatively powerless residents in central cities, whether in immigrant White ethnic, Black, or skid row neighborhoods.”

Do You Use Video in Your Business?

There are many ways to use video in your business. This article, reprinted with permission from the REALTOR®Mag, has some pointers on getting started with video.

Let’s Get Reel  | By Stefanie Hahn

With millions of people watching online videos every month, it’s time for real estate professionals to consider how they’re adapting this resource in their marketing plans. Here are some tips for getting started.

As a society, we are consuming video like mad. A look at the current YouTube statistics shows that as of September 2012, more than 800 million people come to YouTube each month and watch more than 4 billion hours of video. Last year, traffic from mobile devices tripled. Now wrap your head around this: 500 years worth of YouTube videos are watched on Facebook every day and more than 700 videos are shared on Twitter every minute.

More importantly, people are interacting with video content — YouTube reports that 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.

Don’t think your clients have caught on to the profound impact of video? In April 2011, Mashable released an infographic by Postling stating that, “73 percent of home owners are more likely to list with a REALTOR® offering to do video.”

Based on these statistics, there’s never been a more compelling time to add video to your marketing plan. Here are a few tips to get you started.

Equipment

You probably have multiple devices that can shoot decent video these days — smartphone, digital camera, and tablets, for example. Try your digital camera with a tripod first, as it helps avoid the “shaking” effect of the picture and give you a smoother plane upon which to move your shots. Tripods are cheap, but they can make a big difference in the quality of your video. Always carry extra batteries and/or a battery charger just in case you run out of juice.

Shooting

Here are a few quick tips for capturing video:

1.      Turn on every available light if you are shooting inside. Also, avoid shooting for a length of time toward a window or anything that will reflect.

2.      Write a script, even if you think you don’t need one. Scripts will keep you on track and give a bit of confidence. For added security, create a full-blown storyboard with each video shot and the words that should be spoken over top.

3.      Speak louder and slower than normal. Don’t emphasize your words to the point of silliness, but enough so you are easily understood.

4.      Keep it short. If you don’t capture the viewer in the first 10 seconds, you will lose them. Limit your video to less than two minutes whenever possible.

5.      Practice. When you make a mistake, laugh at yourself. Then, try it again.

Content

Sure, you could parrot your listing description and film the house room-by-room, but I would encourage you to be bolder than that. Try something different. Instead, ask your sellers two questions:

1. What attracted you to this neighborhood?

2. What will you miss most when you move?

Really, any variations of those two questions will work. If your sellers do not wish to be on video but are willing answer the questions, you might be able to record their answers in a voiceover while filming their favorite part of the house or what they love about the neighborhood. Your goal should always be to make the buyer feel something and (hopefully) get attached to the property.

If you don’t have a listing to shoot video in, don’t use that as an excuse. Start building a video channel with a variety of content that can help you market your services to potential clients.

Here are more content ideas to consider:

1.      Vendor tips: Get your favorite loan officer in front of the camera to explain mortgage terms, the application process, and what’s happening in the market. Do this with your insurance rep, title people, and home warranty reps. Keep the videos consumer-focused, helpful, and short.

2.      Market statistics: Answer that famous question, “How is the market?” Get local and you can attack one area within your market each week with statistics and analysis from your MLS reports.

3.      Community information: Show off the communities where you work (or wish you worked). Ask shop owners to wave hello and maybe even grab a “man on the street” interview with a local.

4.      Testimonials: A video testimonial is a powerful public endorsement of your work — these videos are your best self-marketing pieces.

5.      Profile: If you have somehow managed to keep your face out of all the other videos so far, this is the one to showcase you and how you work. Try to keep your video focused on what you will do for the consumer.

Editing

There are many options when it comes to editing your video. Consider trying the editing tools on YouTube.com if you are planning to upload there already. For beginner video editing, I would go with iMovie (Apple) or Windows Movie Maker (Windows).

SEO

You can use the same search-engine optimization (SEO) principles that you employ on your Web site to your videos. Know your keywords beforehand and use them in your video title, description, and tags.

The title of your video should be descriptive yet short. And don’t jam it up with keywords — use the video description to tell the world what they are about to watch. Each video should be “tagged” with your name, the word “video,” and relevant keywords. Don’t over-tag your videos and always use your name (or team name) as the first tag. This will help with your “related video results” down the line.

Marketing

Once you have a video or two ready, you will need to set up a channel. Think of your video channel as your own little station packed with the content you upload. You can share videos from here and/or get embed code for your Web site or blog. YouTube is the giant in this space, but don’t rule out other viable options like Vimeo or Flickr. Do some research and determine which option is best for you. Here are a few more promotional tips:

1.      Set up your video channel with all of your real estate and contact information. Remember to link the channel back to your Web site and use your keywords wherever they make sense.

2.      Add a title, description, and tags to uploaded videos. If your video is listing-specific, upload it with your listing anywhere you are able to add a video.

3.      Share your video with the listing, use the built-in social shares, and embed the video on your Web site or blog.

Conclusion

Remember: You can do this! Video is easier than ever to record, edit, and upload. The investment on your part is mostly time. Like anything else, you have to be consistent to see real results, but video will give you a marketing piece that lives online and works in your favor long after you’ve uploaded. It’s time to get reel.

Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.

Reprinted from REALTOR® Magazine Online (http://realtormag.realtor.org), September 2012, with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2012. All rights reserved.